How I Built This

Since Guy Roz isn't blowing up my DM's but you are, here's how a bored lawyer's side project became a multi-platform lifestyle brand.

Priss & Vinegar began with a traffic violation as I called my fiancée from a definitely-not-hands-free cell phone while cresting the top of Gough Street. In my defense, I’d finally thought of a name for the blog I wanted to start, and it was GOOD. “Priss & Vinegar,” I told him breathlessly. It was a pun, it sounded adorable, and it was in the “this & that” format I’d noticed bloggers favoring during my market research. Larsen, my number one hype guy from the very beginning, bought me the domain before I even made it home.